Values play a key role in strategy.
The larger a company gets the more clear they have to become about not only their values but their value proposition as well.
Today’s news shows where values can create a personal (internal) and public (external) conflict for a company.
There are many ways to view this story.
- One way is to say that Jeff has integrity
- Another way is to view it that Jeff felt slighted that someone would come in above him
Both are valid perceptions.
What is your opinion on this announcement?
If you’re a Uber customer does it change your perception of the company or service?
If you were in Jeff’s scenario would you quit, or stay?