Go For It – Big!

My first business, outside of a paper route or lemonade stand, was writing comedy for radio stations using email.  The year was 1984 and nobody really knew what email was.  Here’s how it started and the journey it took me on during my 20’s. I was working in a record store.  I’ll never forget the…


Hubris 101

Hubris is the number one killer of anti-social C-suite antics.  As I was sorting through the many articles the one that stood out from the crowd comes from Leila Abboud. https://goo.gl/hC3aew


Go for Growth

Too many people make the mistake of over focusing on margins.  They forget that the key to increasing profit and heading towards some form of sustainability is simply about growth. What can you do today that will grow your business? Where can you grow? Ygetarts knows that the key to growth now is Asia.  We…


Talent Management Submissions

Thoughts turn into actions. Reached out to a few friends and it feels like we have the right team to pull this off so here we go….   Ygetarts is adding some talent management services for certain clients. Our focus will be on servicing Los Angeles talent that wants to expand into Asian markets or…


Pepsi & United: What’s the Difference?

The Pepsi mistake was an ad agency challenge whose impact on the brand was not seen by the Pepsi C-Suite. In the United case – it wasn’t until United was ruthlessly dragged down their own aisle of losing money in the market and being shamed online before they started down an empathetic path towards the victim.  While the…