Hubris 101


Hubris is the number one killer of anti-social C-suite antics.  As I was sorting through the many articles the one that stood out from the crowd comes from Leila Abboud. https://goo.gl/hC3aew


Pepsi & United: What’s the Difference?


The Pepsi mistake was an ad agency challenge whose impact on the brand was not seen by the Pepsi C-Suite. In the United case – it wasn’t until United was ruthlessly dragged down their own aisle of losing money in the market and being shamed online before they started down an empathetic path…

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Value Strategy – Uber


Values play a key role in strategy. The larger a company gets the more clear they have to become about not only their values but their value proposition as well. Today’s news shows where values can create a personal (internal) and public (external) conflict for a company. http://www.recode.net/2017/3/19/14976110/uber-president-jeff-jones-quits There are…

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