Pepsi & United: What’s the Difference?

The Pepsi mistake was an ad agency challenge whose impact on the brand was not seen by the Pepsi C-Suite. In the United case – it wasn’t until United was ruthlessly dragged down their own aisle of losing money in the market and being shamed online before they started down an empathetic path towards the victim.  While the…


Uber is Having a Bad Month

First, I want to say that I am a fan of Uber. Second, they’re having a rough month – strategically. Third, what would you do? Uber grounds entire self-driving fleet as it probes Arizona crash


Value Strategy – Uber

Values play a key role in strategy. The larger a company gets the more clear they have to become about not only their values but their value proposition as well. Today’s news shows where values can create a personal (internal) and public (external) conflict for a company. http://www.recode.net/2017/3/19/14976110/uber-president-jeff-jones-quits There are many ways to view this…