Business Cliche Assassin: Episode 1 – Talent can only get you so far…


Find your talents! Companies will pay big money for talent! They’ll delegate skills to robots/automation/outside services. Business Cliche: Talent can only get you so far. FALSE: Talent can get you to the extreme top or bottom. Companies pay more for talent than skills.


Social Media Strategies


Ygetarts works with a variety of clients to help develop social media strategies to grow their business. Here are some simple things to keep in mind when forming any social media strategy. Are you clear on what your story is to tell? If not take care of that first. What is…

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Pepsi & United: What’s the Difference?


The Pepsi mistake was an ad agency challenge whose impact on the brand was not seen by the Pepsi C-Suite. In the United case – it wasn’t until United was ruthlessly dragged down their own aisle of losing money in the market and being shamed online before they started down an empathetic path…

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Uber is Having a Bad Month


First, I want to say that I am a fan of Uber. Second, they’re having a rough month – strategically. Third, what would you do? Uber grounds entire self-driving fleet as it probes Arizona crash


Value Strategy – Uber


Values play a key role in strategy. The larger a company gets the more clear they have to become about not only their values but their value proposition as well. Today’s news shows where values can create a personal (internal) and public (external) conflict for a company. http://www.recode.net/2017/3/19/14976110/uber-president-jeff-jones-quits There are…

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