Passion IS NOT the Key Variable of Inspiration of Entrepreneurs!

…Find out more details, in a few weeks, when the full report is published… If you’d like to get advance results from the survey – just enter your email address.

I Saved A Life On My Walk Today

Hope this short video inspires you to clear your mind when business decisions become overwhelming.  Feel free to follow Ygetarts on Facebook.  

You Could Win $100 USD

You might win $100 USD. That’s right – take the Entrepreneur Survey. I’ll pick a random winner from the responses to win $100 USD. Survey is 8 questions, takes 5-10 minutes. It’s a prep survey for my DBA (Doctorate Business Administration) proposal. Thank you!

Hubris 101

Hubris is the number one killer of anti-social C-suite antics.  As I was sorting through the many articles the one that stood out from the crowd comes from Leila Abboud.

Pepsi & United: What’s the Difference?

The Pepsi mistake was an ad agency challenge whose impact on the brand was not seen by the Pepsi C-Suite. In the United case – it wasn’t until United was ruthlessly dragged down their own aisle of losing money in the market and being shamed online before they started down an empathetic path towards the victim.  While the…