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Hubris is the number one killer of anti-social C-suite antics. As I was sorting through the many articles the one that stood out from the crowd comes from Leila Abboud. https://goo.gl/hC3aew
The Pepsi mistake was an ad agency challenge whose impact on the brand was not seen by the Pepsi C-Suite. In the United case – it wasn’t until United was ruthlessly dragged down their own aisle of losing money in the market and being shamed online before they started down an empathetic path towards the victim. While the…