Ygetarts

Private Coaching | Social Media Strategies | Business Development Consulting

Hubris 101


Hubris is the number one killer of anti-social C-suite antics.  As I was sorting through the many articles the one that stood out from the crowd comes from Leila Abboud. https://goo.gl/hC3aew


Go for Growth


Too many people make the mistake of over focusing on margins.  They forget that the key to increasing profit and heading towards some form of sustainability is simply about growth. What can you do today that will grow your business? Where can you grow? Ygetarts knows that the key to…

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Talent Management Submissions


Thoughts turn into actions. Reached out to a few friends and it feels like we have the right team to pull this off so here we go….   Ygetarts is adding some talent management services for certain clients. Our focus will be on servicing Los Angeles talent that wants to…

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Pepsi & United: What’s the Difference?


The Pepsi mistake was an ad agency challenge whose impact on the brand was not seen by the Pepsi C-Suite. In the United case – it wasn’t until United was ruthlessly dragged down their own aisle of losing money in the market and being shamed online before they started down an empathetic path…

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Uber is Having a Bad Month


First, I want to say that I am a fan of Uber. Second, they’re having a rough month – strategically. Third, what would you do? Uber grounds entire self-driving fleet as it probes Arizona crash