Week Seven: 2018 [Does your company have emergency plans in place?]

This was a week filled with another senseless act of school gun violence. The market clawed back some of its losses. Several Russians were indicted for tampering with the 2016 elections.

The majority of foreigners simply do not understand how the gun culture can play down the loss of innocent lives.

During these events it is important for companies to check their social media marketing and advertising campaigns. To make sure that they are not adding to the misery of grieving families. Does your company have a plan when these horrific news events dominate the news? Or do you just go about it – business as usual?

This is where we see a bit of B2C – business to consumer – companies drop the ball. For example think of those companies that are marketing video games or movies with violence in them. While many of these are purchased well in advance – putting pause on them is always the smartest move.

In the B2B world these tragedies tend to have a direct impact on employees that are working near the horrible incident. Does your company have a plan to help people affected by these types of events? Or do you just leave your employees on their own to fend for themselves?

If your company does not have emergency plans, rules, and strategies in place then please use this week as a wake up call – to get those things done – or at the very least started.

We enter a long weekend in the US and a long month with Chinese New Year in many parts of Asia.

For anyone affected by the tragedy our hearts go out to you in your time of need.

On the business side we are now into the eighth week of 2018. February is of course a short month and will end in a little over ten days. This means we will be two-thirds of the way done with Q1 of 2018.

Now is a great time to see if your action plans for 2018 are grounded in reality and on track or founded in fantasy and needs adjustments.

Here are some great questions to ask yourself.

  1. As of now do I have sales and orders that will cover my expenses for the next ten months? If yes, then move on to the other questions. If no, then it is time to take a good hard look at your plan. Making the adjustments now is so much easier because there’s only one more quarter of hard work left. The third quarter cuts into summer and the fourth quarter the holidays dominate.
  2. How many months into 2019 or 2020 do you have covered? As yourself why you’re not investing that money? Remember this is how small companies turn into larger ones – maximizing the use of their capital. Remember finances are the blood of your business. One can have their business heart pumping – but without finances the business will bleed out.

If you need to take your business to the next level let Ygetarts help – use our CATScan service to get started.


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