This week was an important one in America about “affinity marketing” between the NRA and major corporations that have partnered with them for years.
“Affinity marketing” is when organizations try to leverage their membership to get discounts. This type of cross-promotional activity started to emerge as a standard operating procedure in the 1990’s.
Here are the companies that didn’t take more than a week to figure out the need to distance themselves from the organization.
- First National Bank of Omaha
- Delta Airlines
- United Airlines
- Allied Van Lines
- North American Van Lines
- Starkey Hearing Technologies
- Best Western
- Wyndham Hotels
It will be something to watch as pressures mount on the companies that stay connected to the organization at this pivotal moment. These initial pressures started under the # campaign #BoycottNRA.
Does your company do affinity marketing?
If yes, does it actually influence your purchases?
Do you feel the list will expand?
Will there be a backlash meaning that the organization may try to start boycotts against those that leave them as retaliation?
Ygetarts is curious about your thoughts on this topic from a marketing and business owner perspective.
On an international topic, the Olympics are winding down. Did you watch them? Do you come from a country with strong winter sports?
February, the shortest month of the year, is winding down and we are only forty-four (44) weeks and two (2) days away from Christmas. Is your business off to a good start this year? Are you stalled? Are you stuck? Do you need help figuring out how to grow to the next level?
Don’t worry – Ygetarts is here to help.
Ygetarts added a new features this week.
Look to the right and you can now schedule a :15 minute phone call to discuss how Ygetarts can help you grow your business or discuss creating a strategic partnership with us.