Most data shows that the first 18-months of any startup is the survival stage. We’d argue that this timeframe also extends to product and service launches. The first 18-months are filled with twists and turns.
Most people have a challenge thinking about the future – when they are at break-even or underwater for the current year.
That’s why it is important to remember the truth of prospect theory. We experience losses at 2.5 times greater than gains.
So, remember when you’re planning to launch a new product or service – what is your 18-month roadmap and tracking system?
Need some sales training? We’ve got it for you!
Remember there are now three sales pipelines – traditional, online, and social media.
Make sure you’re getting the proper training – because they are three distinctly different situations.