Much of what happens in sales is out of our control. Yet, we must have a basic understanding of the macro.
Macro events – politics, economy, technology, labor markets, tax laws are just some examples of macro events. Things that are out of your control but they can have either positive or negative impacts on your business.
Take one thing that you feel is important to your sales
Identify how events can help drive sales for you
Identify how events can hurt sales for you
Identify how the event can be neutral to sales (neither negative or positive)