Week 13: Sales Training

General understanding of macro market drivers.

Much of what happens in sales is out of our control. Yet, we must have a basic understanding of the macro.

Exercise

Macro events – politics, economy, technology, labor markets, tax laws are just some examples of macro events. Things that are out of your control but they can have either positive or negative impacts on your business.

  1. Take one thing that you feel is important to your sales
  2. Identify how events can help drive sales for you
  3. Identify how events can hurt sales for you
  4. Identify how the event can be neutral to sales (neither negative or positive)
  5. Email those answers to roger@ygetarts.com